The Art of InfoVis Presentation …

Martin from Statistical Graphs & Data Visualization makes a solid statement by pointing out the importance (from a marketing point of view at least) of graphical elegance of visualizations. A visually pleasing look should never harm the clearness and ease of use of a visualization but nor should inconsiderate design hold the reader off engaging with it. We think it’s once again a question of main objective, target audience and conjunction between data and representation. The subject has already been discussed in various articles, books and speaches but it seems hard to find a consensus – that’s partly why it is always a challanging task defining the visual design of a visualization project.