Nike Basketball partnered up with the good folks from Stamen to create a new visualization for the NBA Playoffs. Post-season Twitter Playoffs compares the competing teams based on how many times their name is mentioned in the Twittersphere.
Matchup displays the current state of affairs as the height of the square representing the team. You can switch between scaling each game independently or in regard to the whole league.
Bracket shows the complete playoff tree with the winner / loser for each game. Again, the amount of Tweets per team decides who moves on and who is eliminated.
In addition theres a detail page for each team with the recent Tweets in chronological order and the possibility to cheer for your favourite team. The smart thing for Nike here is that each detail page contains links to their Player profiles, team collection and news articles. this drives traffic back to the official Nike basketball site.
I am once again happy to see such good work coming from Stamen who seems to attract more and more of the big clients lately. From a business point of view, I furthermore enjoy the cross-selling (sorry for that term) ideas implemented in this application.
Let us know your opinion in the comments.