For the recent launch of the Nike Free Run+ 2 City Pack series, YesYesNo was invited to work on a series of custom visualizations entitled Paint With Your Feet. In a two day workshop they collaborated with the participants to record their runs and then using a piece of custom software they imported the metrics from their run, to create visuals based on the speed, consistency and unique style of each person’s run.
Using the software the participants were able to play with the mapping and adjust the composition of their run which was then outputted as a high resolution print for them to take home. We also worked with the Innovation Lab at Nike to laser etch the runner’s name, the distance they ran and their run path onto a custom fabricated shoe box, which contained a pair of the ‘City Pack’ shoes from their city of origin.
YesYesNo is an interactive collective that specializes in the creation of engaging, magical installations that combine creativity, artistic vision and cutting edge R&D.