23.Nov 2009 Benjamin Wiederkehr Showcases , ,

The New York Times Innovation Portfolio

Needless to tell you that I am a big fan of the work done by The New York Times Online. The combination of engaging story-telling with sophisticated visual aesthetics and simplicity in usage makes playing with their interactive creations an delighful experience. The Innovation Portfolio is a place where they showcase some of their best creations and of course it is a well designed application itself.

The innovations are represented by color-coded bubbles grouped in Virtual, Multimedia, Personal Tools, Interactive Graphics, User-Submitted and Applications. Once the user hovers over a bubble a small preview is shown and after selecting the bubble the feature is explained with a short video. The NYT also provides some insight into user engagement by showing the actual page-views along with the average time spent with the feature. The user can view the feature directly on NYT Online or download a PDF-version of the description.

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Although there are by far not all the features available in this application, it’s a playful way to explore the great works of the NYT Online.

The New York Times – Innovation Portfolio

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  • The dots are placed at random and there is an internal weighting system for size. Each item is rated from 1-4. This is an internal rating system decided by the NYT interactive teams about what items they would like to 'bubble up' the most.
  • Thanks for the clarification, Jon. Good to have some axplanations from the "creator himself".
  • any idea how the bubbles are placed on the canvas? are they grouped according to some kind of similarity?
  • The meaning behind proximity and position are unknown to me. The color-coding is based on different categories.
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