Visualizing a CFO Outlook

For GE, Lisa Strausfeld from Pentagram shows with the CFO Outlook Survey how financial executives view the world today and their outlook for the months ahead. The visualization illustrates the opinions of CFOs from middle-market companies with revenue between $50 million and $1 billion about Food, healthcare, Manufactoring, Metals, Retail, Technology and Transportation.

CFO Survey DetailsCFO Survey Overview

With a vertical area chart the answers to a series of questions are ranked from pessimistic on the left to optimistic on the right. Layering the different industries shows specific spikes that differ significantly from the average. This may not be the most precise method to show the results as we can’t clearly compare the values. I like the drill down aspect of the visualizations — you don’t see the question itself in the overview but get an idea about the general topic.

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