Sparkling dusty Kiwi? Wine Flavors Visualized
What is the relationship between wine varieties and flavor components? This visualization created by Carl Tashian attempts to visually classify wines based on these relationships.
Carl’s visualization is based on descriptive flavor words from over 5,000 published wine tasting notes written between 1995-2000 in a major Australian wine magazine. The words are categorized in four groups:
- Flavor (like cherry, dirt, lime)
- Aroma (like eucalypt, smokey or wood)
- Characteristics (like clean, dusty or rich)
- Sensation (like acid, sparkling or velvet)

A quick word from my personal perspective: As I love wine and really liked to engage with the visualization I was a bit underwhelmed by the sterile visualization. With a topic this delicate I think a designer can go one step further and create something that is easy to read but also engaging for the user. Wouldn’t a touch of cave amplify your exploratory spirit?
The project was developed for the “Visualizing the Five Senses” class at ITP @ NYU.
See all the wines in the Wine Flavor Visualization






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