Social chatter visualization for Audi add

We Are Instrument teamed with Grid/Plane to build a new website and data visualization for San Francisco based agency Venables Bell & Partners, highlighting a new Audi Super Bowl TV spot. They visualize the online chatter just in time for the Super Bowl.

Blogposts, Newsitems and social mentions gets represented by bubbles falling from the top mimiking physical behaviour which doesn’t make the visualization more usefull (no dragging, no dropping) but an entertaining effect emerges from the bubbles piling up.

The date selection tool is definitely worth a look. You can choose the length of the period of time by scaling the scrollbar up and down. Startdate and enddate can the be changed by moving it on the bended x-axis.


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