For the 52nd Annual GRAMMY® Awards the Recording Academy® and TBWA put more focus on the voice of the fans than their eyes or ears. In addition to the regular advertising campaign the put up a website and a visualization that let’s the fans speak up. Portraits of the nominated artists composed entirely of real-time, fan-generated YouTube, Twitter and Flickr postings. Furthermore the FanBuzz Visualizer acts as a barometer of fandom on the Web in real time. The Visualizer is powered with the real-time tracking technology of Visible Technologies.
I appreciate the integration of data visualization in ad campaigns and would highly underline its importance in tracking social media but the representation and the interaction model of the Visualizer seem too limited. The multimedia-driven main application with its immersive interface is better suited for the target audience in my opinion.